It rained yesterday

Siri Lanka - Let it 'be'

It rained last night.

Suddenly got up for the noise of the rain drumming down on the roof. That cold refreshing feeling that only a tropical rain storm brings was immediate, so much that dD found the covering sheet welcome. The past few days of heat, both in body and soul, gave away to this wonderful feeling to the hidden corners of dD’s memory relieving the warmth of the mother womb. The relief was immense.

Added to the darkness, thunder, lighting, the sound of heavy rain, the cold air sweeping through the bedroom enveloped dD, and dD rested in this safe cocoon. Alas, the feeling so good resulted in dD falling asleep again.

Woke up in the morning completely refreshed in spirit. Opened the room door to complete paradise as the rush of cold fresh morning air enveloped dD in cool comfort. Coffee, stretch, bathroom, cigarette, more coffee, and then morning Akurugoda Road run.

Despite the euphoria from the rain, both the beauty and the madness that is Siri Lanka captured by Akurugoad Road saddened dD.

Siri Lanka, our family of 20 million people. It may be the piss, but remember at least it’s our piss. That makes it golden champagne.

dD once had a racist white red neck in Forty Wayne, Indiana spit in dD’s face. Circa 1986, United States of Fucking America.

Siri Lankans just spit anywhere they like. Most times well aimed from a bus window on to the road and approaching traffic. Spit, snot, vomit or betel spit, pick a choice.   

Any of you supporting the Geneva agenda, should read this more than once please.

Siri Lanka, let it ‘be’.

Mobile Marketing Budgets

Mobile Marketing Budgets

Marketers currently allocate less than one percent or none of their marketing budget to Mobile advertising in Sri Lanka. However, with over one million smart phones and over twenty million mobile phones in Sri Lanka, return on investment (ROI) analysis of Mobile, shows that the optimised level of spend in Mobile advertising for Sri Lanka marketers is well below average.

Over the next 4 years, Mobile’s share of the media mix is projected to increase to over 10 percent based on growth in adoption of smartphones only. It is safe to say, however, that the growth does not stop there. As with all new media, more effective targeting, creative excellence, better ad units, tighter industry standards, innovation in technology and other factors will all contribute to increased spend and the further establishment of mobile in a marketer’s mix.

Spend on Mobile varies based on the marketing goal and industry category. Regardless of these variances, it’s clear that marketers are spending significantly less than they should in Mobile and by settling for a sub-optimal media mix are losing out on sales and profits.

Consumer media habits are rapidly changing – the penetration of mobile smartphones has skyrocketed and it is clear that Mobile has proven to be effective in successfully achieving a variety of marketing goals. Even though these facts are indisputable, marketers have been slow to adjust and rebalance their media mix to reflect consumers’ mobile-centric world. In fact, it is appropriate to assert at this time that most marketers should significantly increase their investment in Mobile advertising.

Mobile advertising (display, video, audio) should be at least a one billion-rupee market in Sri Lanka. Global trends in Asia show marketers now allocating as much as 5% of their marketing budgets on mobile. In sophisticated markets, it is as much as 10% globally.

See more global market information at http://www.iab.net/research/industry_data_and_landscape/adrevenuereport

http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-060313

Dhammika Dharmawardhane