It’s beginning to feel a lot like Christmas!

This is one of the best TVCs/Viral I have seen after a longtime. Deserves the Cannes Grandprix. Fantastic idea, well executed.

http://www.thisislondon.co.uk/lifestyle/article-24010882-how-john-lewis-made-us-weep.do

The ad was directed by Dougal Wilson from Blink Productions and dreamed up by the creative team at Adam & Eve London, who include creative director Ben Priest and writers Matt Gay and John Long.