Fuck
Google, Ask Me!
Seen
the tee at the Camden market, bought the tee, done the tee.
Always
wondered if some genius at Google thought this up and conveniently lent to the
tee-maker. As far as I am concerned this is the best piece of brand
communication I have ever seen in my futile two decades in brand
communications. Futile for me as I see so many pieces of creative genius so
simple but great, and always ask myself, why the fuck didn’t I think of that.
If
the word fuck offends you, my apologies. Please bear with.
Back
to Google, how much the Internet and Googling anything, has become so part and
parcel of our life. Facebook. Twitter. So many social media platforms. If you
have a computer or laptop, it’s considered unfashionable to not have your own site/blog.
Digital
technology has taken over our lives. Photographers have been created overnight.
Have expensive digital camera, look and click. See immediately the result.
Imagine one to be Art Wolfe. Post to the web.
Use
smart phone; take pictures and videos and post to the web in the touch of a
button.
Everyone
has become digital communicators.
The
providers and search engines continue to innovate to make the technology faster
and easier. Easier to understand. Apple and their range of communications tools
a best example.
All
this has happened during the past seven years. From 2006, when social media
really took off.
I
am sitting here now. Typing this blog post on my Macbook Pro. Listening to BBC news
with an occasional peek at the TV. After this post, dinner, and enter Sky
demand. Watch the football, then scan movie library to find something good.
Even the TV’s gone completely digital. More now a computer than a television.
Advertising
Agencies take note. If you can see where this is all going. The Internet.
Everyone is an expert, everyone.
You
don’t have to die to become extinct. You can just become obsolete.
Fuck
Google, Ask Me!
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